Services

Media Monitoring & Analysis

  • Breaking News reports — Where did that wire story get picked up? How much bang did you get from that last press release? Get a same-day clip report from Upstream Analysis to showcase your results.

  • Urgent reports — Is that crisis issue still gaining momentum or fading from public consciousness? Do you need to respond or will that just stoke the flames? A quick-turnaround trend report from Upstream Analysis can give you the answers your need.

  • Competitive Analysis reports — What is your share of voice in the media? Are your executives getting quoted as often as their competitive counterparts? How favorable was your coverage compared to your rivals? Is there any bias in coverage by your target journalists? An in-depth monthly or quarterly analysis report can give you the data you need to hone your competitive communications strategy.

Political Media Tracker

  • Is your earned media program making an impact? Use Upstream Analysis’ political media tracker to see how campaign coverage is influencing the electorate. It’s the perfect compliment to your poll tracker.
 
 
Daily Presidential Dashboard
 
 

Consulting Services

  • What media monitoring and measurement solution is right for your business?  There are many ways to track and analyze your media coverage, and choosing among them can present an array of bewildering options. We can evaluate your specific needs and find the right solution.

  • Are you getting the most from your monitoring and measurement solution? Your new media tracking and analysis system has enormous potential. We can set up the right reports, email alerts and newsletters to maximize your system’s utility and make you a star with your communications, marketing and executive teams.